Rio 2016 // Paralympic Games

client: Rio 2016 Olympic Committee
agency: Ogilvy
prod co: Conspiração

Para-athletes surprise a group of people in a Rio de Janeiro gym with their sporting talents in a promotional video for the 2016 Paralympic Games in the city.
As part of a social experiment using hidden cameras, powerlifter Luciano Dantas, amputee sprinter Vincius Rodrigues and blind judoka Lucia Teixeira arrive unannounced at the gym.
The video got over 13 million views on the first 5 days on Facebook.
And got awards in Cannes Lions Festival.